gizelle lau

toronto based writer for internet & seo/sem

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welcome & enjoy your stay!

I am a copy writer, editor & seo specialist for the web, based in Toronto. In the past 1-2 years, I have gained a variety of skill sets that include both copy writing for web/print as well as search engine optimization (SEO) work. I'm currently writing/editing for TripAtlas.com and also have a channel in MSN.ca's Travel Section.

As a copy writer, I have experience working and writing for a variety of industries including insurance, academic institutions, marketing, travel, food, and lifestyle. This is often web-based work (articles, web copy) for various clients (content, texual, advertisements, banners, and etc), but also for print, e-newsletters, and etc.

I also work as an SEO specialist, a unique position as a copy writer with good knowledge of HTML. I have experience in affiliate advertising, information architecture, adword / keyword research and campaigns, reciprocal link partnerships & link building, statistics and analytics, development of organic search results via optimized web content - just to mention a few.

Internet marketing, social networking and driving online traffic is also part of various internet marketing initiatives that I am also experienced in. The use of social networking websites, tools, and applications like Digg, delicious, Magnolia, Newsvine, Facebook, Reddit, and others are also part of my day to day.

You can view my portfolio for samples of my work or my resume for more details.

I'm always interested and open to freelance work, short term projects and new ideas, so please don't hesitate to contact me here: gizelle.lau@gmail.com.