online + web writer, editor, seo + sem specialist in toronto
Gizelle Lau
Toronto, Ontario
gizelle.lau@gmail.com
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Profile
of Qualifications and Skills |
- Online editor and publishing experience, having worked almost 2 years in the web industry professionally: editing and publishing editorial and content, information architecture, coordinating launches, and etc.
- Copy writing & journalism skills from 2 years experience in copy writing/editing and content creation for web/print, including an internet insurance portal, recruitment communications for a university, and other freelance work
- Internet marketing and advertising experience, including search engine optimization/marketing (SEO or SEM) tactics, affiliate programs and applications, pay-per click (PPC) and keyword usage, as well as link building
- Strong oral communication skills from working as a communications and executive assistant, experience liaising with high profile personnel, customer service, and direct marketing and advertising experience
- Excellent multi-tasking and project management skills to ensure the completion of both short and long term tasks
- Proficient in content management systems/applications, programming in HTML, XHTML, CSS, some PHP, use of FTP/SSH clients, Microsoft Office (Word, Excel, Access), queries through Oracle/SQL database systems
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Employment
Experience |
Online Editor, Copy Writer & Search Engine Optimization Specialist
- Online editor and writer for TripAtlas.com: responsible for researching facts, editing, writing, and publishing a variety of submitted travel-related content for various daily featured articles
- Creating strategic partnership opportunities with other online communities, websites and portals
- SEO & SEM research and incorporation of various tactics including keyword use, meta information, statistics and analytics to drive targeted traffic via organic search methods
- Responsible for building traffic from a variety of sources including directory submissions and a multitude of web social networking applications and tools (digg, delicious, stumble upon, facebook, and etc.)
- Copy writer for other The Diamond Group Network travel industry properties, including TripAtlas.com, TripOutlet.com, TravelAdSolutions.com, and OfficialCruiseAgent.com
Search Engine Optimization Specialist (Contract Project)
- Completing freelance search engine optimization work for Convert's Marketing various clients
- Duties include extensive internet website research and documentation for potential link building partnerships, possible article submission sites, and other specified client goals and products
- Responsible for completing research and delivering documents with a relatively short turn around period
- Communication with numerous other web companies to build business to business based relationships/partnerships online
Search Engine Optimization Specialist (Contract Project)
- Working as a contractor to conduct French search engine optimization keyword research using tools such as Google Adwords, Miva, and Good Keywords
- Responsible for keyword research and analysis, seo consultation, completing deadlines for various project sections, translation work, and liaising with full time staff
Vdot Media Creative Marketing Agency (September 2007 to Present)
Copy Writer (Casual Freelance Work)
- Working in a creative marketing agency specializing in web, interactive, print and brand for various clients
- Specializing in content creation or copy writing for web and print for internal work as well as for external clients
Copy Writer for Communications for Web and Print (Casual Freelance Work)
- Responsible for creation of communications materials for the recruitment of prospective students, including electronic communications, web content writing, print, and letter correspondence
Communications Officer and Executive Assistant for the Practicum Office
- Preparation of internal and external communication materials, emails, and correspondence on behalf of practicum office to vast range of students, faculty, staff, professionals and management of various organizations
- Website content management for practicum site: including updating, database maintenance, content production
- Excellent written and oral communication skills used to interact with high profile personnel, as well as students, coordinators, academic staff, teaching centres, placement sites and instructors
- Event planning and organizing skills, including multi tasking of vendors, bookings, and execution
- Working alongside executive directors of the Practicum Office to give administrative and technical support, and multi task while resolving problems and completing demanding tasks on a deadline in a hectic environment
Speed Promotions (August 2007 to September 2007)
Promotional
Representative Brand Ambassador (Casual Event-Based Work)
- Responsible for interacting with public to educate them about client products and services to create brand awareness in a fun and friendly environment at a variety of arts, media, sports events, and etc.
Kanetix Ltd. (May 2007 to August 2007)
Copy
Writer & Content Creation, Internet Marketing Assistant
- Member of Kanetix Traffic Team, working to drive online traffic to the Kanetix website through link building, affiliate marketing programs, advertisement/marketing projects, and search engine optimization (SEO) tactics
- Writing and production of informative web content (in French + English) for visitors and SEO purposes, formatting in HTML/ PHP, editing, content management, and publishing articles to website
- Manage and assist in various marketing program/projects, including: communicating with various affiliate webmasters in both English and French, a key player in the migration of an online affiliate application, assisting in pay per click (PPC) and keyword advertising, and procuring online real estate
- Administrative, accounting, and reporting tasks: weekly reporting, data entry and analysis, use of Oracle and SQL database systems, tracking worksite statistics, analytics of traffic numbers, issuing payments for expenses
Alternative Youth Centre for Employment (May 2006 to August 2006)
Employment
Counsellor for the Summer Jobs Service and Youth Employment Services
- Worked for a non-profit, government funded agency through the Summer Jobs Service initiative, aiming to develop student job search skills, and develop employment positions for students from ages 15-24
- Worked intensively with the Toronto Community Housing Corporation to screen, interview, hire, and place employees for numerous positions with TCHC site day camps throughout the city
- Responsible for about 500+ cases/clients: included one on one intake assessments with each client, to offer help with resume and interview skills, matching and submitting profile to various employers, and following up
- Exceeded monthly placement goals in the recruiting and placement of student clients with employer clients
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Education
and Certification |
Honours
Bachelor of Arts, Philosophy